Slide text: UX Ideas: Avoiding the Perils of Home Page Design, Part II Christine M. Perfetti Perfetti Media www.perfettimedia.com See the video presentation at www.uxideas.com Avoiding the Perils of Home Page Design The good news: Home page designs have improved Home pages primarily focus on the content that is most important to users In our recent analysis of health insurance web sites, we've seen there's still room for improvement Avoid the most common home page design mistakes The Perils of Home Page Design 1) Prioritizing aesthetics over the content 2) Ignoring users' main tasks 3) Failing to describe the site's purpose to users 4) Using unclear terminology 5) Focusing on featured content 6) Overhauling the home page Peril #4: Using unclear terminology Isn't everyone a visitor? Use language that has meaning to your users Choose labels, and terminology that have meaning to your users Clear and specific language Easy to distinguish between link options Take advantage of users' trigger words Peril #5: Focus on featured content Design teams often focus on displaying featured content on their home page that they (or their stakeholders) want their users to know about Users will only attend to the featured content if it's related to their goals and tasks They'll ignore everything else Users ignore featured content unrelated to their tasks Peril # 6: Overhauling your home page Beware the wrath of users when undertaking massive redesigns of the home page Focus on iterative changes The Perils of Home Page Design 1) Prioritizing aesthetics over the content 2) Ignoring users' main tasks 3) Failing to describe the site's purpose to users 4) Using unclear terminology 5) Focusing on featured content 6) Overhauling the home page Thank you! Sign up for the UX Ideas newsletter to get notified about the latest presentations www.uxideas.com Follow us on Twitter: @uxideas Contact Perfetti Media at www.perfettimedia.com UX Ideas: Avoiding the Perils of Home Page Design Christine M. Perfetti Perfetti Media www.perfettimedia.com See the video presentation at www.uxideas.com
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